Hotel la Tour, Birmingham

A new 174 bed 4* hotel with extensive conference facilities in a central location in Birmingham, the first of a new chain.

Our design played on the client’s black- and- white branding by splitting the bedroom blocks into the two colours. These twin blocks wrap around the triangular site perimeter, culminating in dramatic end elevations, with sharp towers.

A large entrance atrium is set between the two-bedroom blocks, providing light, tall bar and restaurant areas. The front entrance is marked by a tall lantern, a dramatic arrival marker for guests.

The Hotel was bought by Dalata group and we were commissioned by them to add two extra storeys of bedrooms to the lower wing.